Warming up
Transactional email API
761 UK accounting and finance firms name London on their website and publish an email address, as of September 29, 2026. W1 is the busiest postcode district among those that publish one, and Microsoft 365 handles email for 15% of them.
Searching is free. You only spend allowance when you export.
312 of the 761 publish a postcode. Among them, W1 leads with 43. Districts with fewer than five companies are left out.
| W1 | 43 (14%) |
|---|---|
| EC2 | 29 (9%) |
| EC3 | 26 (8%) |
| EC1 | 16 (5%) |
| E14 | 15 (5%) |
| WC2 | 14 (4%) |
| E1 | 10 (3%) |
| W13 | 10 (3%) |
| N1 | 7 (2%) |
| NW11 | 5 (2%) |
| WC1 | 5 (2%) |
| EC4 | 5 (2%) |
Every company here publishes an email address. These are the other routes and signals their websites carry.
A second route for when email goes unanswered.
Growing firms buy more. A useful first filter.
Who hosts their email decides which spam filter reads your message. What their site is built on says what else they already pay for.
| Microsoft 365 | 112 (15%) |
|---|---|
| Google Workspace | 30 (4%) |
| Self-hosted | 17 (2%) |
| IONOS | 14 (2%) |
| Other or unknown | 588 (77%) |
Read from each domain's public MX record. If most of your list is on one provider, warm up a mailbox on that provider first. Filter by provider in the lead finder.
Share of these companies whose homepage loads each technology. Google Analytics is left out because nearly everyone runs it.
Some sites tell search engines exactly what kind of business they are, in structured data. These are the types they declare most often, which shows the mix inside this category.
| Financial service | 131 (17%) |
|---|---|
| Accounting service | 104 (14%) |
| Insurance agency | 13 (2%) |
147 of them (19%) state a founding year on their site. This is how those split.
| Before 1980 | 10 (7%) |
|---|---|
| 1980 to 1999 | 30 (20%) |
| 2000 to 2009 | 37 (25%) |
| 2010 to 2014 | 38 (26%) |
| 2015 to 2019 | 16 (11%) |
| 2020 or later | 16 (11%) |
What we have learned about emailing accounting and finance firms. The numbers above tell you how many there are; this is how to get a reply.
Finance firms are cautious, deadline-driven and allergic to hype. Talk about risk removed and hours saved, cite a number, and make clear how client data is handled before they have to ask.
Hi [first name], I know [month] is heads-down for practices like [firm], so I'll keep this short. We help small firms follow up with prospects who asked for a quote and went quiet. Could I send over a two minute example for after the deadline?
Replace the bracketed parts per company. In a Warmerly campaign they fill from the lead's own fields.
Avoid the weeks before tax and filing deadlines. Tuesday and Wednesday mornings outside those windows get the best attention.
761 UK accounting and finance firms in Warmerly's database name London on their website and publish an email address, counted on September 29, 2026. A company is matched when its site text mentions London, the same way a city search works in the lead finder, so a firm based elsewhere with a London office is included.
Microsoft 365 runs email for 15% of them, followed by Google Workspace at 4%. It is read from each domain's public MX records. It matters for cold email because Google and Microsoft filter differently, so a sending mailbox on the same provider as most of your list is worth warming up first.
By full-text search over each company's own website text, the same match the lead finder uses when you type London into the city filter. It is broader than a registered address: 312 of these companies publish a postcode, which is where the district breakdown on this page comes from.
Yes. Searching the database in Warmerly is free, and you see the same count as this page before spending anything. Exporting or adding companies to a campaign uses your plan's monthly lead allowance. Every result is a business contact route the company publishes itself, and any company that has asked to be removed is excluded. This page shows totals only, never individual companies.
Filter them by size, founding year, technology and hiring, see what each record holds, then send from warmed-up mailboxes in the same tool.
